Description
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GIVE YOURSELF A COMPETITIVE EDGE WITH LANDING PAGE COPY THAT CONVERTS
Even if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…
The Curriculum
START HERE
How to use this course to write more landing pages that perform better
MODULE 1: Starting Your Process
How to use Module 1
The conversion copywriting approach and process
Before You Write – Think like a successful copywriter
Conversion Copy – Move the prospect to act
Barriers to Conversion – Fight back with copy
Stages of Awareness – Understand prospect mindsets
Rule of One – Engineer consistently great copy
One Reader – Write for your ideal prospect
One Big Idea – Find your most powerful benefit
One Promise – Amplify your guarantee
One Offer – Match your offer to your reader
The AI Spectrum – Identify awareness and influence intent
Where Does It Hurt? – Identify and kill prospect pain
End-of-module exam
MODULE 2: Finding Your Message
How to use Module 2
Where Do I Start? – Ask the right questions
Surveys – What to say (and how to say it) to find deeper reasons
On-site Polls – Learn what works and what doesn’t on your page
Review Mining – Listen to what your prospects are saying
Usertesting.com – Optimize pages by watching people use them
Interviews – Explore deep motivators with first hand emotion
End-of-module exam
Bonus: Letter-writing exercise, part 1
Bonus: Letter-writing exercise, part 2
MODULE 3: Laying Out Your Page
How to use Module 3
Spit Drafts – Start with your ‘what’ messages
What vs How – Separate strategy from execution
AIDA Framework – Attention, Interest, Desire, Action
PAS Framework – Problem, Agitation, Solution
10/90 – Divide your page to connect and convince
Top 10% – Match your prospects expectations
The Low-Hanging Hook – Awareness and the top of your page
Bottom 90% – Exceed your prospects expectations
Hero Section – Lead with what’s right, not what’s fashionable
Decision Management – Limit options to boost confidence
Attention Management – Get visitors to focus on your goal
End-of-module exam
MODULE 4: Writing and Editing In the Awesome
How to use Module 4
Two Simple Steps – Brief yourself, and do quick tests
What’s In It for Me? – Turn features into tangible benefits
Mind-Reader Shortcuts – A grab-bag of ways to join the convo and keep it alive
“So What?” and “Prove It” – Because people don’t believe you
Personality, Voice and Tone – Connect with your targets
Headlines and Buttons – Make them work together
Crossheads – Introduce the why of a section, not the what
Bullet Lists and Mega Lists – Use lists to inspire visitors
Beyond Bullets – How to create fascinations that keep your One Reader reading
Pricing Tables – Increase conversions with comparison
The Close – Lower the risk of taking your One Offer
Videos – Use the right thumbnails to boost plays
Intros & Conclusions – Cut out the fluff and get to the point
Clarity – Edit to make targets pay attention, not think harder
Specificity – Use real numbers to persuade targets
Stickiness – Play with language intentionally
Social Proof – Who’s the right person to deliver the message?
Copywriting Trick – The 7 Deadly Sins
Copywriting Trick – “Blank for your blank”
Quick Consumption – Really simple, really effective ways to make your copy read better
End-of-module exam
Resources
All the worksheets, cheatsheets and templates
How to join our private Facebook group
Tools and tech to write 10x landing pages
BONUS: All 7 ebooks in the Copy Hackers library
Bonus: Conversion copywriting clinic recordings
Clinic 1: Tuesday, Oct 11 at 9am Pacific
Clinic 2: Tuesday, Oct 25 at 9am Pacific
Office Hours Recordings
Session 1: Lead magnets
Session 2: Long-form sales pages
Tag: 10x Landing Pages 2.0 – Joanna Wiebe download. 10x Landing Pages 2.0 – Joanna Wiebe discount. chris guillebeau. 10x Landing Pages 2.0 – Joanna Wiebe review. email copywriting course. 10x freelance copywriter.
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