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8 PHASE SYSTEM TO MID-6 FIGURES
CLARITY & UNDERSTANDING
- What Type of Business Are You In?
- Self Education
- What Type Of Agency Are You? In-house or Outsource?
- Agency Tools and Resources
- The “Load The Cannon” Phase
- Friends, Partners and Allies
- Being Successful, Your Strengths and Weaknesses
- What is positioning and why does it matter?
- How to position yourself for success
- Authority Hijacking and How To Do It The Right Way
- Market Your Results, The Hard Flex Vs The Soft Flex
- PR – Expand The Category, Advertise To Retain The Marketshare
- What’s Your One Thing?
- How To Gain Expert Positioning?
PRODUCTS AND SERVICES
- Different Services of Different Agencies
- Recurring Vs Transactional
- How To Get Who To Work On What
- Think With Profit First
- How To Set Up Your Bank Account
- The Project Manager
- The Right Clients Vs The Wrong Clients
- How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals
- Your Product or Service Limits
- Expansion Vs Contraction
- Conditions – Your Guide To Being Stress Free
- Rule 1. No Refunds
SALES AND LEAD GENERATION
- How To Sell Your Teams Abilities
- How To Sell Speaking Gigs
- Handling Objections Intro
- too much money
- not enough value
- not enough time
- What is my ROI going to be?
- need to talk to my business partner
- Not the decision maker
- Bad reputation
- not interested
- under contract
- using someone else
- I’m good right now
- just hired someone else to do it
- Using Video Follow Up
- The Average Close Happens Between The 5th-12th Follow Up Attempt
- Creating A Reward System For Yourself
- Dealing With Rejection
- Phone Sales Vs Internet Sales
- Contextual Selling – Deep Vs Wide
- CPR – Clear Process To Revenue
- VAK – Visual, Auditory, Kinesthetic
- Pricing – Getting Your Prices Right
- Attitude – Where it all starts
- Conviction – How You’ll Persuade Others On Anything
- Duplicating Yourself With Salespeople
- Outflow = inflow
- Gamification – Using Leaderboards
- Know your packages
- How To Sell Google PPC
- How To Sell Facebook Ads
- How To Sell Social Media Management
- Selling the Mega Package
- How To Sell Retargeting
- How To Sell Funnel Creation
- How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing
- How To Sell PR Services – Public Relations
- How To Sell Landing Pages And The Rule Of Not Selling Websites
- New Client Flow – How To Handle New Clients With This Process
- Systems Save Lives
- Accountability – How To Keep Your People Accountable
- Expectations And Success
- Using Statistics
- Knowing Your Client Limit
- Unemotionally Running Your Business
- Know When To Bring In Help
- Speed To Result
- What Positions Are Needed For Delivery?
- Production Vs Execution
- Over Delivery – A Satisfied Customer is one step away from being unsatisfied
- Leadership vs micro managing
- The Delivery Process
- Communicate The Process – How To Retain Clients Longer
- The Perfect Team – Who You’re Going To Need
- When To Bring In New Team Members
- How To Know You Have The Right People – IQ, EQ and The Aptitude Test
- How To Track Stats on your team
- how to fire people
- how to interview and hire
- how to structure payroll
- W2 vs 1099 – Do They Need Benefits?
- Keep Your Team Motivated
- Self Accountability
- How Long Should Their Tasks Take?
- When Is A Team Right For You?
- Salary, Hourly, Or Commission?
- Should You Be Transparent With Your Team?
- How To Train Your People
- Agency Marketing Tricks – How Get Business And Attention Fast
- Provisional Equity
- Advanced Negotiation Strategy
- 30% Like Apple
- 90/10 Write Off System
- Go To Events – Lead Generation
- Lifestyle Tips – Build Your Business For You
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