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A good digital product is worth its weight in gold. While most content can be recycled (and indeed, recycled content may be part of your new digital product), having something stationary to offer your audience – whether that be an ebook, a webinar, a video series or anything else – is great for building brand loyalty, increasing visibility and generating conversions that your blog just won’t give you.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation.
There’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product, and not all of it is worth your time. In this post, I’m going to give you a set of guidelines based on my own experience and the usual time block I use in order to launch my own digital products.
These guidelines are based on the assumption you have a clear idea of what your digital product is and you are almost done building it – so it doesn’t include obvious things like brainstorming the concept and researching the demand in the market. All of that should be completed in the product conception stage.
OVER 15 HOURS OF VIDEO – 6 WEEK STEP BY STEP TRAINING COURSE
- WEEK 1: HONING ON YOUR PERFECT CUSTOMER
- WEEK 2: CRAFTING YOUR EPIC FUNNEL PRODUCT
- WEEK 3: DELIVER THE GOODS AND GET PAID
- WEEK 4: THE EPIC LAUNCH MACHINE
- WEEK 5: LAUNCH!
- WEEK 6: EVERGREEN AUTOMATION AND SCALE
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