Iceberg Formula – Josh Hutchinson


When you follow EVERYTHING that someone has suggested to the letter and it produces not much more than pitiful results, you have to STOP and take a 30,000 foot view at things.



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OK, So You’ve Watched The Case Study, So What Next?

From: Bradley and John

RE: The 7 Step ‘Iceberg Formula’

Date: Tuesday January 6th 2015

Hey, it’s Bradley here and the case study above wasn’t a fluke. In fact, it was the result of 6 long years of testing, tears, tantrums and wasted money trying to find a Facebook money making formula that actually worked.

Out of sheer desperation and because we had no choice, we finally got this formula working and below, I’m going to show you how to do the same…

When John and I first started trying to make money online, we both literally tried everything. We bought just about every product, software, and method that our very limited budgets could afford. We’ll both admit we were pretty desperate to get over the hump and start making some coin!

But the results were absolutely abysmal for the first 4 years.

Gonna level with you here.

We’ve been precisely where you are right now and we’ll be honest… it sucked for us too.

We get that you’ll be pretty skeptical about most of the stuff we are saying to you here today. We’d be skeptical too, it’s quite natural.

The thing is this though…

We REALLY mean this, when we say this, we absolutely care about YOU and your results. All we’ve ever done for the last 10 years is work our arses off to get results for our clients, day in, day out.

It’s in our genes and we are bloody BRILLIANT at it too.

If you took the time to watch the video above you’ll notice that we’ve worked really hard to ‘distance’ ourselves from all the ‘GURU / OVER-NIGHT-EXPERT’ brigade by giving you an actionable case study rather than dangling the carrot with a load of hype and theory. We did this because we’ve had enough of those guys too and we are fed up with the lies and crap that they spew out.

However, most importantly we are fed up of their false promises, followed by their obvious lack of results from the crap they pitch at you everyday.

Back in The Day We Did Everything That They Told Us To Do Too:

  • Build a website.
  • Add your product on your website.
  • Drive traffic to the website.
  • They’ll buy the product.
  • You’ll be rich and laughing (maybe even on your yacht in the Bahamas!)


“Houston We Have A Massive Problem And Nobody Is Coming To Fix It”

When you follow EVERYTHING that someone has suggested to the letter and it produces not much more than pitiful results, you have to STOP and take a 30,000 foot view at things.

We were well and truly STUCK.

We would be out of business within weeks if we didn’t turn it around… and FAST!

We were on the edge. Nothing was working. On top of that, we were getting it in the necks from our wives, they could see we were massively stressed working every hour but still hated that we weren’t spending enough quality time with them and each of kids…

Because of this, we had no choice but to go crazy and try something dramatically different…

Luckily it paid off and although we still had teething problems for the next few years, we finally nailed…

A formula for making fast Facebook cash that most people will never tell you, or even know about

We’ve developed a simple method, a systematic process, which we nicknamed The 7 Step ‘Iceberg Formula’.

Facebook provided the platform to apply our formula.

An Online Marketers Marriage Made In Heaven.

Now, we’ve honed our marketing skills over the last 10 years and we’ve spent the previous 6 years using Facebook and it’s time for us to share it with you.

Sitting on it and NOT ‘paying it forward’ doesn’t sit well with us.

We believe that if you have a genuine desire to build a really good, solid ethical business on solid foundations then you are a GREAT FIT for what we’ve got to share with you today.

Discover The Simple 7 Step ‘Iceberg Formula’ That Lets You Literally Conquer Facebook Advertising

(AKA your answer to solving the traffic vs conversion vs sales conundrum)

Here’s A Breakdown of What Each Module Gives You That Turns Stone Cold Traffic Into Profits…

Ground Zero Module: The ‘Iceberg Formula’ Blueprint

  •  The exact blueprint that allowed us to scale a   Facebook campaign from a shoestring budget to over $1.5m.
  •  The ‘Facebook Ignorance Tax’ that could be costing you an arm and a leg. Make sure you’re not a victim. (Watch minute 8:32 for this.)
  •  What you MUST do from January 2015 or face getting your ads and maybe even your accounts shut down. (Minute 11:24 explains this.)
  •  Plus, you’ll discover the kick-ass software we use that’s getting us up to 2000% ROI.

Module 1: The ‘Iceberg Spotter’ Method

  •  “Facebook advertising doesn’t work for MY type of business, right?” Wrong!
  •  Minute 6:46 explains how ANY business with a physical or info product can make Facebook bring in ROI’s of 1000% and above in our experience.
  •  The single MOST important rule for laser targeting your ‘starving crowd’ with deadly accuracy. There are at least 6 ways to do it but only ONE works better than ANYTHING we’ve ever used…
  •  Why you can’t trust Facebook’s built-in ______ to ______: Use this inexpensive tool instead so that you can remain in FULL control.

Module 2: The ‘Iceberg Radar’ Method

  •  Apply the 4 simple steps to drill down and find the ‘starving crowds’ of people on Facebook who actually want to BUY your stuff.
  •  Discover HOW to get your prospects to raise their hand and tell you that they’re hungry AND interested for less than 1 cent-a-pop. Seriously.

Module 3: The ‘Hidden Iceberg’ Method

  •  Discover HOW this one little graphic that I added bumped up conversions by 30% (It’s so simple, you’ll laugh when you see it!)
  •  Shortcuts GALORE! If you want to risk spending a fortune figuring stuff out by trial and error, then that’s fine.
  •  Alternatively, you could simply deploy our swipe file of proven ads and skip having to learn by trial and error.
  •  The BIGGEST mistake we’ve ever seen that almost EVERY rookie still uses and HOW to avoid it with very little effort and WHY you should avoid it. (Huge consequences if you ignore this.)

Module 4: The ‘Snowball DNA’ Method

  •  WARNING! Avoid tracking these so called ‘popular’ metrics like the plague! It’s simply a waste of your time. We’ll show you which ones to follow and why.
  •  Discover how to use this ‘bizarre lost art’ once you have your sales funnel setup. As soon as you start applying this you will change your marketing into something VERY SPECIAL and INSTANTLY.
  •  How to ‘slice and dice’ your audience (but not literally) for maximum EPC’s and recurring profits. This will make or break you online because it almost broke us and many other clients.

Module 5: The ‘Iceberg Tracker’ Method

  •  There is a secret to earmarking winning campaigns and culling the losers before you lose your shirt… it’s just a shame nobody has ever shown you this… until NOW!
  •  How to easily avoid the dreaded ‘information overload’ with your Facebook reports. Instead we’ll show you how to focus on just a handful of actionable insights that have lead to a increase in ROI of 200% to a whopping 2000%. (See minute 6:23.)
  •  If you’re not tracking this ONE metric, then you’re literally ‘flying without instruments’ and it’s likely only a matter of time before the inevitable crash landing.

Module 6: The ‘Ice Purification’ Method

  •  How we (embarrassingly) almost missed this one HUGE problem that would have stopped us from scaling our business and would have almost made us go bust immediately. Invaluable experience for you here.
  •  Look over our shoulder as we optimize and scale a live ad account with twice weekly updates so that you can simply COPY us and do the same to generate maximum profits just like us.
  •  The little-known ‘Divide & Conquer’ Method for not only reducing your cost-per-click but also skyrocketing your conversions at the same time so that profit becomes predictable and almost effortless.

Module 7: The ‘Unsinkable Titanic’ Method

  •  Discover HOW to scale on a shoestring – follow this technique to the letter and watch as your income and profits begin to soar.
  •  Discover HOW to avoid these commonly used mistakes when approach scaling your campaigns. IGNORE this and you’ll see nothing but stress and pain and massive failures time after time.
  •  This last step really takes your business to a level that most people only dream about. And it’s now ALL yours.
  •  We’ll show you EVERYTHING.

We Want To Be 100% Transparent With You…

Gotta Tell You Some More Truth Bombs Because We Are Simply Not Into Hiding Anything From You

You do have TWO alternative options to solve your ‘getting more customers conundrum’.

Alternative Option No.1 – The Time Sucking Vampire Method

You could spend the next few years trying to figure all this out on your own and suffer all the mistakes that we made, if you wish. Nobody is saying our solution here is the be-all and end-all or ‘best thing’ ever.

All we ARE saying is that it works, it will provide you with a MAP and COMPASS and will help you avoid the ‘dangerous shortcuts’ that ended in failure for us.

Alternative Option No.2 – The Money Sucking Vampire Method

If you want, you could pay our consultancy fees and we’ll dive straight into doing it for you. But, hey listen, it’s not cheap and we start at $8,000 per month. Our clients pay this too, but it’s highly likely that they are simply a little bit further along in their business right now.

They all said they would have killed for what we are offering you today at the price we are offering it for. In fact, one of our highest paying consulting clients told us we’re being f*#@ing stupid for even considering sharing this information with you for such a ridiculous price.  But like we’ve said, it’s time to pay it forward!

Now forgive us for doing this…

…but we are guessing that neither of the above options are on the table right now for you. That’s cool and it’s good news because when you discover how little you are going to need to invest for The 7 Step ‘Iceberg Formula’ you’ll be pleasantly surprised.

And before we reveal how much we’re charging for this unique solution, we want to tell you about how we’re going to make sure that we knock this problem on the head once and for all.

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