Music Marketing Manifesto 3.0 – John Oszajca



Music Marketing Manifesto 3.0 – John Oszajca


I’m going to show you how you can grow your fan base – every day – and generate money from your music, without ever leaving your living room.

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Hi, John Oszajca here. I’m a musician and the founder of Music Marketing Manifesto.

I’m going to show you how you can grow your fan base – every day – and generate money from your music, without ever leaving your living room.

Let me start by throwing a really simple question out there…


Simply put… they’ve got an audience.

Now I know you’re probably thinking… Ummm, no kidding John. Tell me something I don’t know…

But here’s the thing…

Most of you are out their hustling, trying to get your music in front of as many people as possible. But there is a LOT of contradictory advice out there. One person has you focusing on streaming, while another has you focusing on sales. One person tells you Instagram is where it’s at, another says it’s all about Facebook.

There are different strategies for Spotify, Soundcloud, Youtube, and Bandcamp. There is email marketing, social media, video marketing, paid traffic, free traffic, SEO… and the list goes on, and on, and on…

And that’s before we even pick up our instruments…

Frankly… It’s overwhelming.

…and it’s not why you became a musician.

So, I’m gong to make your life a whole lot easier and tell you a simple truth…


  • Build an audience.
  • Monetize your relationship with that audience.

Everything else is just noise.

What does that mean in practical terms?

It means that if you can build a mailing list – and to a lesser extent, a social media following – of people that like your music, and, if you can develop a relationship, with those people…

…then all you need to do is ask them to spend a little bit of money on your music, a few times each year.

You can do this by way of selling albums, box sets, tickets to shows, house concerts, crowdfunding campaigns, subscription programs like Patreon (or your own membership site), and of course, the list goes on.

But if you can build an audience, then there is no question that you can monetize your relationship with that audience.


Facebook advertising is simply the easiest, and most effective way of getting your music in front of people that are likely to connect with it.

There are over 2 Billion people on Facebook, and there is no question, their targeting capabilities are exceptional.

You can drill down by interests, behavior, demographics, connections, age ranges, languages, locations, and more, and, you can layer these options upon each other to ensure that you’re not wasting money on people that are not likely to be interested in your kind of music.

Moreover, Facebook advertising is simple, affordable, and fast.

And many of the new features that have been rolled out over the last few months make the process so simple that anyone can do it.

Good music, and a properly set up Facebook ad campaign means…

That you no longer need to go out and beg for fans… Check!

That there is no need to tour for years on end… Check!

And that there is no need to spend hours on tedious Social Media tasks… Check!

Facebook advertising means that you can have new fans coming to you. Each and every day…


Well, here are a few quotes from artists I have worked with in the past…

“John Oszajca was the digital sales and marketing director for my latest album “Love Wins Again”. The album debuted at #5 on Billboard’s Blues Chart, with a #1 album AND single at Blues Radio. Today I learned that the album has been nominated for a GRAMMY! Facebook advertising played a huge role in the album’s success and I couldn’t have done it without John’s help” – Janiva Magness

Or how about this?

“We’ll spend between $1.00 and $1.70 to acquire a subscriber, and our return on each subscriber – averaged out over time – has been $2.95.” – Xerxes Horde from the New Jacobin

A little simple math shows that the New Jacobin Club is sometimes more than doubling their investment with Facebook advertising, and needless to say, it doesn’t get much more legit than a Grammy nomination.

And if you’re worried that you can’t afford Facebook advertising, then take a look at this screenshot from one of my campaigns. This is a “traffic” campaign in which I was able to pull in clicks for as little as just 3 cents!

I don’t want to suggest that it’s always this easy, because its not, but this does illustrate just how affordable ads can be. Because for as little as 3 cents (in this example) you may be able to get your music  in front of laser targeted music fans that we know, like the kind of music that you make.

But let’s also keep things real…

Not every campaign is going to bring in clicks for just .03 cents. Prices can vary a LOT depending on your targeting, how engaging your ads are, and what types of ads you’re running. And to be clear, anytime you are engaging in advertising there are risks. By no means can I guarantee that your results will be the same as mine. Like anything, paid advertising takes some trial and error and some skill development, and anytime you spend money on advertising, there are risks of loss.

But I hope you’re starting to see just how powerful Facebook advertising can be when compared to many of the traditional methods (touring/radio/press) that musicians use to get their music in front of people.

Furthermore, I honestly believe that paid advertising is the End Game for any independent musician. It needs to be part of your strategy.

It gives you the power and ability to get your music in front of a global audience, almost instantly, and frees you from the “Touring Trap” that so many career artists find themselves stuck in.


If you can see how Facebook advertising can potentially help your music career, and you’d like to learn more about how to set up your own effective campaigns to grow your fan base, then…


The Music Ads Workshop 3.0 will be held in an interactive members area. This means that you don’t have to travel or physically be there. Nor do you have to wait for anything to be shipped.

You just register via the link below and you’ll receive instant access to over 5 hours of detailed training videos…

I have been advertising on Facebook for nearly 10 years, and I have spent hundreds of thousands of dollars on advertising over that time. I’ve taken all of that experience and shared it in this program.


  • How to target your ideal fan so you’re not throwing money away on people that are not likely to ever care about your music in the first place.You’ll learn what kinds of landing pages and offers you should be promoting to insure you get the most return on the money you spend.
  • I’ll show you how to create powerful ads that get you clicks and conversions for the best price possible.
  • I’ll show you a few hard-won advertising secrets that can turn someone with zero writing skills, into a winning copywriter.
  • I’ll walk you through the bewildering world of pixels, conversion goals, custom audiences, bidding strategies and budgeting, so that you don’t make common mistakes that can cost you money.
  • I’ll show you how to create conversion ads, traffic ads, video ads, funnel support ads, how to get more likes, promote a post, and retarget your audience to keep them engaged.
    You’ll learn how to manage your campaigns when their running, and how to refine them to bring your prices down.
  • I’ll show you how to troubleshoot your ads when things aren’t working well, so you can turn a losing campaign into a winner.
  • When you’re ready, I’ll show you how to scale up those campaigns without killing their performance.
  • I’ll let you watch over my shoulder as I set up actual campaigns and share my real-world results. Just do what I do, and you’ll be set.
  • And much, much more…

All of this cutting edge training will be available to you instantly, once you register via the link below.

So, now of course comes the big question…


Well, as you’ve probably noticed, most similar training programs in the music marketing space start around $500 and go up from there.
And to be honest, it’s understandable. Programs like these take months to create, and hundreds of customer support hours go into these products.

But like most of you, I’m a musician. I know how tight budgets can be, and I wanted this to be something that every musician could afford, and so, I’ve decided to make Music Ads Workshop 3.0 available…

…for just $197

That’s just $197 to get access to the same advertising strategies that I have used to help numerous clients climb to the top of various Billboard, iTunes, Amazon, and CD Baby Sales Charts.


Despite the low price compared to other similar programs on the market, I know this is a big decision for some of you. So for what it’s worth, I want you to rest assured that I back up this program 100%.

If for any reason you are unhappy, or the Music Ads Workshop is simply not what you expected, you are completely covered by a 30 day, money back guarantee.

Just email me via the contact link on every page of the site and you’ll get a 100% refund, no questions asked.


So if you’d like to spend some time with me in the Music Ads Workshop 3.0 members area, where I’ll show you everything I know about using Facebook advertising to successfully market independent music, simply click the order button below and you will be taken to a secure order page. Music Ads Workshop 3.0 is offered within an interactive members area. The training material consists of over 30 videos, and an interactive members area where you can ask questions along the way and get direct assistance from me and my team. Once you have made your purchase, you will automatically be directed to the registration page. After creating your account you will receive instant access to everything.

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