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Paid Advertising – Monica Pereira


Create massively profitablepaid advertising campaigns.

The ClickMinded paid advertising course teaches you exactly how to create profitable Adwords & Facebook ad campaigns as quickly as possible.



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Create massively profitablepaid advertising campaigns.

The ClickMinded paid advertising course teaches you exactly how to create profitable Adwords & Facebook ad campaigns as quickly as possible.

Heads up: Only the nerds are using ClickMinded.

So you’ve been told that you HAVE TO start running Google Adwords and Facebook Ads. You’ve been looking for paid advertising training, and I’m going to guess that this one sounds familiar:

  • You can tell that those so-called “experts” who claim to make millions because of this one “Facebook Ads trick” are just clowns (the modern-day late night infomercial guys)
  • You’ve tried running your own campaigns a few times, but never been able to get the results you would expect
  • You know there are huge opportunities for your or your clients’ business in running advertising campaigns, if you can only get a positive ROI (and avoid making expensive mistakes!)

I’ve been there.

In fact, I first got into digital marketing by managing paid advertising campaigns for 4 and 5-star hotels at an ad agency.

I knew very little about running ad campaigns, but I figured I would just learn on the job and didn’t ask for any help.

My first week on the job, I setup a new campaign, double checked everything, and launched it.

Pretty happy with myself, I walked out the door on a Friday night, and went out with friends.

Early Saturday morning, I received a call from my boss.

I had spent $22,362 in 18 hours

For those of you that are familiar with Google Adwords always-changing user interface, I forgot to cap my budget and left Broad Match on, instead of Phrase Match.

That one little mistake cost my client $22,362 and nearly cost me my job.

That’s one mistake I did NOT make again. Total newb move.

Look, I’m the first person to admit that experience is the best teacher, and learning on the job is great, but you absolutely DO NOT need to lose $22,362 in 18 hours to figure this stuff out.

Paid advertising is HARD, and it can take a lot of trial and error to get it right.

That’s why a lot of people get discouraged with bad results and quit before being able to get to a point where their campaigns have a positive ROI.

What if you learned a repeatable process to launch ROI-positive campaigns that generate more leads and sales for any business?

I know what this has done for ClickMinded students:

  • Your agency’s clients will see a massive return on investment from their paid campaigns—getting you bigger and longer contracts
  • Your company will be able to compete against large corporations in highly-competitive niches without breaking the bank
  • You will get a job or a promotion by learning the skills necessary to do one of the most in-demand jobs right now: paid acquisition manager.

I’ll be completely honest with you.

We don’t have any “secrets”, “hacks”, or “tricks.”

The reason for this is because there’s no such thing when it comes to paid advertising (or digital marketing, for that matter).

One of the most complex environments in digital marketing is paid advertising. In a single advertising platform, there are tons of ways to mess up:

  • Millions of ways to segments audiences
  • Thousands of options to choose from when creating an ad
  • Hundreds of rules you need to follow
  • Dozens of ways to organize your campaigns
  • Way more metrics than you have the time to analyze

The only “secret” to being successful in paid advertising is to really understand the fundamentals of how things work and being able to adapt to constant changes.

That’s exactly what you’ll get from ClickMinded…

…and we’ve brought a world-class paid advertising expert to teach you: Monica Pereira, Digital Director at Ketra and Digital Marketing Instructor at General Assembly.

Monica a total boss: she hasn’t just trained hundred of paid advertising specialist—she manages MASSIVE campaigns for a living.

Plus, Monica knows these platforms inside and out and has helped several NYC startups (in some very narrow niches) launch successful paid strategies.

The ClickMinded Paid Advertising Training teaches you EXACTLY how to create massively profitable AdWords and Facebook Ads campaigns.

This is just a taste of what you’ll get in this gigantic course.

How paid advertising fits into your business

  • Discover how to think about paid advertising in a “channel-agnostic” way (this will allow you to maximize your overall return on investment)
  • How to implement the ClickMinded Paid Advertising Framework to ANY paid platform (AdWords, Facebook, LinkedIn, Twitter, Quora, etc) so you can launch high-performing campaigns regardless of the tool you decide to use

How to boost your sales funnel with paid search

  • Why paid search is more relevant today than ever (hint: you are not at the top of the search results even if you are #1 in Google’s organic search results)
  • Discover the reasons why it’s not rare to find paid search campaigns with 200-600% ROI
  • We’ll show you the other side with arguments AGAINST using paid search (with a case study of a company that completely shut down a campaign targeting 3,200+ keywords)
  • Learn why different keywords represent different levels of “intent” and how each of them plays a unique role in a stage of your sales funnel
  • Why you should start with AdWords if you’re just getting started (it’ll be a piece of cake to learn any other paid search platform if you do)

Cracking how AdWords’ keyword auction works

  • Understand the simple equation that determines how high your ads will rank on search results (and you can beat even large companies with massive budgets)
  • Learn how to calculate what CPC (cost-per-click) you can actually affordBEFORE you even start spending your advertising budget (and how to influence that number to your benefit)
  • Why it makes sense to bid on keywords containing your brand name(even if you’re already ranking organically for those terms)
  • A step-by-step walkthrough on how to find EXACTLY what your potential users are searching for (plus, the one simple step to get competitive intelligence that most advertisers forget)
  • Understanding Google’s match types and how they can prevent you from wasting your budget on irrelevant searches

Setting up your AdWords campaign like a pro

  • How to properly organize your campaigns inside Google AdWords (doing this right the first time will save you A LOT of time down the linewhen it comes to analyzing and optimizing your campaigns)
  • A step-by-step walkthrough on how to correctly set up an AdWords campaign from scratch for a REAL brand in just a few minutes (we’ll literally show you where to click and which boxes to check or uncheck)
  • Setting up and organizing your keywords using Ad Groups (plus, the fourth keyword match type that Google won’t tell you about and how to use it)
  • Writing compelling text ads for search (and how to squeeze the most value out of each element of the ad)

Optimizing your ads for website conversions

  • How to set up AdWords conversion tracking (again, we’ll literally show you where to click and which boxes to check or uncheck)
  • 5-point framework to audit any AdWords campaign performance (and figure out what you need to optimize)
  • The FIVE most important key performance indicators you need to monitor, what they mean, and how each of them will impact your account
  • The one report that most beginner (and some advanced) advertisers forget about—this report will give you massive insights on how to expand your campaigns and optimize your spend
  • Leveraging advanced features to get your ads to stand out—the same features used by the top 1% of advertisers in any industry

[Walkthrough] Create an ROI-positive AdWords campaign from scratch

  • Setting up your first AdWords account (and why you should avoid the “guided setup” if you want to take advantage of all the features you’ll need to create your first campaign)
  • How to easily add your AdWords Global Site Tag and Conversion Tracking to your website without hiring a developer or touching a single line of code (you will learn how to use one of the most essential tools for a digital marketer: Google Tag Manager)
  • Performing keyword research for non-branded terms and how to use a simple equation to determine the right budget for your campaign
  • Building an entire campaign using all the inputs you’ve collected (plus, the exact template you can use to plan and organize all of your ad copy and assets)

How to boost your sales funnel with Facebook ads

  • How Facebook plays a role in each stage of the sales funnel: from acquiring to traffic to building brand loyalty
  • Why audience targeting is both a massive benefit of Facebook ads and a critical factor to your success or failure using the platform (hint: people don’t go on Facebook to look at your ads)
  • Tapping into Facebook’s massive data set to segment audiences based on their interests, demographics, connections, and more
  • Segmenting audiences based on the behavior of your website visitorsor your existing email list
  • Leveraging the most powerful segmentation tool in the world to find thousands of new prospects that are highly likely to convert (this is every advertiser’s dream come true)
  • The ONE feature you shouldn’t overlook when you’re building a new audience (that will allow you to make sure your ad doesn’t reach the wrong people)

The Facebook Pixel

  • Learn everything you can do by adding this simple, yet powerful piece of code to your website: from remarketing to conversion tracking

Dissecting a successful Facebook ad

  • Analyzing all the elements that compose an ad and interesting ways how some huge advertisers are experimenting with them to increase conversions
  • Understanding all the different ad formats and placements (and the things that will prevent your ad from being approved by Facebook)
  • A proven strategy to architect your campaigns (success with Facebook ads is about more than just segmentation and ads—your campaigns NEED to be structured in the right way)
  • The THREE factors that determine how much you’ll pay for your ads(and the different bidding strategies you can use depending on your objective)

[Walkthrough] Create an ROI-positive Facebook campaign from scratch

  • Setting up a Facebook Ads account for the first time, using the Facebook Business Manager (and an overview of everything you’ll see when you first log in)
  • Installing the Facebook Pixel on your site and setting up event and conversion tracking (without touching a line of code or hiring developers)
  • Gathering, designing, and organizing the assets you’ll need to run all of your ad campaigns (and exactly how many variations you should create per campaign)
  • A step-by-step demo of how to build a brand awareness campaign for a REAL company: from organizing your campaign, ad sets, and ads, to copywriting and launching your ad.
  • How to evaluate the success or failure of your campaigns (and how to focus on the metrics that truly matter among the dozens of available metrics)
  • Setting up effective experiments to optimize the performance of your ads
  • Using UTM parameters to track your Facebook campaigns on Google Analytics (and beyond the Facebook Ads manager)

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Paid Advertising Training

Create massively profitable paid advertising campaigns



  • ClickMinded Paid Advertising Training
  • Paid Advertising Certification
  • The Paid Advertising Framework
  • How to use ads in your sales funnel
  • Bidding & auctions
  • Creating AdWords and Facebook campaigns
  • Optimizing AdWords and Facebook campaigns
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.



  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • GAIQ Study Guide
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee

This is the most detailed course on paid advertising out there.

World-class Adwords & Facebook ad training, designed to teach you exactly what you need to know, as quickly as possible.

Paid Advertising


Monica Pereira

Instructor, General Assembly

Monica is one of the longest-tenured digital marketing instructors at General Assembly.

Having run paid at multiple NYC-based startups, Monica takes us through a comprehensive overview of exactly what it takes to implement meticulously-detailed paid acquisition campaigns on Google Adwords and Facebook.

  • Paid Framework
  • Segmentation
  • Retargeting
  • Adwords
  • Facebook
  • Debugging Campaigns
  • Favorite Tools
  • Campaign Walkthroughs
  • And more…

A Bulletproof Paid Advertising Curriculum

That includes unlimited lifetime access and free updates for life.

aid Framework

A comprehensive overview of how paid advertising works.

Paid Fundamentals

The core fundamentals of what drives all paid advertising platforms.

Paid Ads & The Funnel

The importance of having a rock-solid funnel for paid advertising.

Bidding & Auctions

The down-and-dirty details of how keyword bidding works.

Keywords & Match Type

Understanding your user intent and managing your bid process accordingly.

Campaign Creation

The important details on what you need to get right with a new campaign.

Optimizing Campaigns

Once you have campaigns up and running, we go deep into optimization.

Favorite Tools & Services

Our favorite SEO tools, services, strategies and tactics.

New Campaigns From Scratch

How to create brand new Adwords & Facebook campaigns from scratch.

Earn Your Certification

The class includes a certification. Finish the class, pass the final exam and you’ll earn your paid advertising certification.

It integrates seamlessly with LinkedIn and it’s included in the class for free.

Who's a good fit for ClickMinded?

We're not for everyone. Here's who should (and shouldn't) enroll.


  • You want to learn everything there is to know about Google Adwords & Facebook Ads as fast as possible.
  • You want lifetime access and free updates for life, because things change all the time.
  • You want to save time and easily train new employees or new members of your team.
  • You want more conversions from Google Adwords and Facebook Ads.
  • You have clients asking how they can increase conversions from paid ads.
  • You want to join the 8,000+ other businesses using ClickMinded to learn digital marketing.
  • You'll benefit from "over-the-shoulder" walkthroughs of technical optimization.
  • You want to earn a paid ads certification (works with LinkedIn).


  • You have time to teach yourself paid advertising through trial and error, in order to save money.
  • You are comfortable keeping up with changes on Google & Facebook on your own.
  • You already have a process to train employees and team mates on paid advertising.
  • You don't need more conversions from Adwords and Facebook Ads.
  • Your clients aren't asking for ways that they can increase conversions.
  • Screw everyone else! You don't need nothin' from nobody and can do it yourself.
  • You understand the technical stuff and don't need "over-the-shoulder" walkthroughs.
  • You already have a portfolio or evidence to prove that you understand paid ads.

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