PPC Experts Academy – Ben Pate

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Week 1 – Account & Campaign Settings

• Starting off on the right foot with the proper account settings and campaign settings
• Location targeting and how not to do it
• Day-parting for higher ROI
• How to setup conversion tracking
• The rarely used hack to take your optimization to the next level
• How to get setup with Google Engage
• Getting setup with an MCC account

Week 2 – Keywords & Ads

• Designing a winning account structure
• How to find the right keywords
• Understanding match types and how to effectively use them
• How to write magnetic ads
• How to split test and how to determine when you have found a winning combination
• Improving your ads w/Ad Extensions

Week 3 – Optimization

• Looking under the hood with Dimensions
• Learning how to find the fat with Segments
• Where to find the real keywords and what to do about them
• How to Effectively building out Negative Keywords

Week 4 – Scaling & Automating

• The 4 hour work month with Automated Rules
• Bulk changes using Adwords user interface
• Quick and Easy cloning with Adwords Editor
• Automated bid changes with Rules
• Automated bid changes and Adwords Editor
• How to write thousands of ads with Adwords Editor
• Using spread sheets for bulk imports
• Remarketing strategies and setup

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