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Week 1 Account & Campaign Settings
- Starting off on the right foot with the proper account settings and campaign settings
- Location targeting and how not to do it
- Day-parting for higher ROI
- How to setup conversion tracking
- The rarely used hack to take your optimization to the next level
- How to get setup with Google Engage
- Getting setup with an MCC account
Week 2 Keywords & Ads
- Designing a winning account structure
- How to find the right keywords
- Understanding match types and how to effectively use them
- How to write magnetic ads
- How to split test and how to determine when you have found a winning combination
- Improving your ads w/Ad Extensions
Week 3 Optimization
- Looking under the hood with Dimensions
- Learning how to find the fat with Segments
- Where to find the real keywords and what to do about them
- How to Effectively building out Negative Keywords
Week 4 Scaling & Automating
- The 4 hour work month with Automated Rules
- Bulk changes using Adwords user interface
- Quick and Easy cloning with Adwords Editor
- Automated bid changes with Rules
- Automated bid changes and Adwords Editor
- How to write thousands of ads with Adwords Editor
- Using spread sheets for bulk imports
- Remarketing strategies and setup
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