The Etsy Crash Course – Jay De Souza & Dionne Baker


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This is the complete how-to guide for getting started on Etsy. In this course you'll learn:

– How to set-up your products on Etsy

– What key mistakes to avoid if you want to be successful

– How to link your store to a fulfillment house like Shirtly, TeeSpring, or Printful

– The tools you can use to find keywords that match your products

– How to rank on Etsy's search algorithm

– How to complete market research on your competitors

– What expectations are realistic in terms of goal-setting and scaling your Etsy store

– and more!

Course Curriculum

Introduction & Welcome

  • Tips for Success – Discussion with Jay De Souza (79:58)
  • What You'll Learn (2:30)

Defining Your Ideal Customer

  • Defining Your Ideal Customer / Target Marketing (16:27)
  • Live Examples – Ideal Customers for Top Selling Etsy Stores (13:58)
  • Action Step: Ideal Customer Worksheet Explained (1:42)

Key Things to Nail Down Before You Start Your Set-Up

  • Creating Products That Sell on Etsy (8:49)
  • Pretty Product Photography (17:43)
  • Product Flatlays & Mockups The Easy Way (7:12)
  • Product Options at Printful, Shirtly, and Teelaunch (6:17)
  • Branding for Etsy (13:35)
  • How-to: Create Your Etsy Banner on (22:52)
  • Choosing Your Strategy for Success on Etsy (18:22)

Setting Up Your Etsy Store & Linking to Production Partners

  • How-To: Register Your Etsy Store – Part 1 (14:43)
  • How-To: List Your Products (49:32)
  • How-To: Link Your Store to Printful (6:00)
  • How-To: Sync Your Etsy Product's Artwork to Printful's Products (9:57)
  • How-To: Link Your Store to TeeSpring (Coming Soon)
  • How-To: Link Your Store to Shirtly (Coming Soon)
  • How-To: Finish Registering Your Etsy Store – Part 2 (0:57)
  • How-To: Fill Out All Etsy Shop Sections & Finish Branding Your Store (13:14)
  • Getting Your First Sales (19:32)

Market Research for Etsy

  • Researching Your Competitors (18:46)

Etsy's Search Algorithm Explained & Etsy SEO

  • Esty Shoppers vs. Shoppers on Other Platforms (13:47)
  • Tools to Find Keywords That Bring Shoppers to Your Store (20:14)
  • Etsy's Algorithm & Understanding How Your Store's Settings Influence Your Rank (31:57)

Creating Your Customer's Experience – Customer Service for Etsy

  • Your Store's WOW Factor (9:54)
  • How To Get 5-Star Reviews (3:12)
  • How To Ensure Long-term Success (6:02)

Mistakes and Pitfalls to Avoid

  • 7 Key Mistakes Etsy Sellers Make All The Time (13:41)
  • How To Avoid Having Your Store Shut Down (6:25)
  • Policies to List in Your FAQ Section (5:58)
  • Getting Etsy Customers on Your Email List (4:00)
  • Facebook Ads for Etsy Sellers (26:46)
  • Etsy's Terms & Conditions for Sellers

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