Why People Buy Things They Don’t Need – Pamela Danziger
Consumers shop to satisfy emotional needs and desires – if a company is selling to emotion, then it’s in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status?
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Consumers save to fulfill emotional desires and desires – if a organisation is promoting to emotion, then it’s withinside the commercial enterprise of luxurious. What motivates customers to purchase? Is it pleasure? Education? Entertainment? Status? Or simply an impulse? Knowing why customers purchase what they do is the name of the game to predicting how they may behave withinside the ever-converting marketplace. In maximum cases, plenty of what humans purchase are gadgets they truely don’t need.
A must-examine for marketers who need to head past the numbers and apprehend the whys of client behavior. — Joe Walsmith, Chairman of the Board, Willitts Designs
I will propose this ee-e book to all of our customers who're inquisitive about know-how today’s luxurious marketplace. — Brenda G. Saget, Vice President, and Publisher, House & Garden
Pam’s reminds us that a organisation’s best asset is its customer. — Stan Krangel, President, Lenox
Powerful analyzing for absolutely each person accountable for constructing brands. — Craig Rydin, CEO, Yankee Candle Company
This ee-e book is needed analyzing for every person withinside the giftware industry. — Jim Barch, President & CEO, Royal China, and Porcelain Companies.
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